Brand monitoring is the process of monitoring various channels on the internet, platforms being monitored can include search engines, blogs, social media, dark web, forums and other forms of media in order to gain insight about an individual, the company, its products, brand, and anything connected. It is about monitoring the brand’s reputation and its reception by the general public, consumer base and targeted demographic. This unique SEO technique is done by per-programmed bots that scour the internet in search for mention of the brand.
Online reputation monitoring can track numerous key phrases, domains, hashtags, and notices of a particular client.
Contingent upon the client and what their objective is, observing its online reputation by monitoring can offer a wide range of insight to enable a brand to turn out to be increasingly effective. For instance, if a brand is especially questionable, because of negative reviews, comments, bad public relations or how it’s characterized by the public in general, it should monitor its brand to stay on top of what’s being said online, for remediation. Or on the other hand, if the organization has a large consumer base that it needs to socialize with, the organization should consider monitoring their mentions with the intentions of staying in the conversation of its consumers, this is not only great for customer service but also for PR.
Regardless of what your objective brand monitoring is extremely beneficial for market research – as it compiles large amounts of information and insights that are relevant to the specific topics and keywords bases around your brand. This will improve your marketing campaign strategies as you’ll be informed by consistent & reliable market research. With reputation monitoring you have the ability to monitor your own brands and gather advanced insights based on the performance of your social media channels. Due to the immense rate technologies have been advancing – Artificial intelligence and data visualization provides a clear understanding of how the content associated with your brand has reached its dedicated audience.