Cannabis and a surge of negative complaints
Reputation management is a significant errand for any private company with an online presence and that is doubly valid for independent ventures within the cannabis industry.
In addition to the fact that marijuana comes with its own negative connotation to some, with the legalization of cannabis through states in the United States and Canada there was a surge of individuals starting cannabis dispensaries & cultivation facilities without appropriately being able to manage their clients.
This prompted a surge of negative complaints about both consumer and regulation agencies regarding these pot organizations. Beating those difficulties requires a strategic plan which is why your cannabis businesses need reputation management.
Online Reputation Monitoring
As a marijuana dispensary, you are limited in the tools you can use for marketing, meaning social media and review sites are always an important part of your marketing strategy.
Cannabis businesses have to follow strict guidelines regarding there marketing practices and the ability for advertising, which really leaves a lot of weight on the need for many positive reviews.
When a bad review comes in, it needs to be addressed immediately, not a few days later when you finally get around to checking your page. That’s why marketing agencies offer reputation monitoring services to stay on top of what people are saying
At the point when an awful review of your services or product appears online, it should be tended to quickly (24 hours), not a couple of days after the fact when you have time to get around to it. That is the reason companies like True Said offer online reputation management.
Whether they leave a good review or a bad one, quickly responding to thank them for their feedback is a great place to start. If the review is bad, asking them to call and speak to a specific manager is a great way to show them that they will be taken care of and the situation will be corrected.
Regardless of whether your previous customers leave a decent review or comment on social media or an awful one, rapidly reacting to say thanks goes a long way. On the off chance that the review is terrible, requesting that you give them a call to address a particular issue they had is an extraordinary method to demonstrate to them that they will be dealt with and the circumstance will be remedied.
Setting the Standard
Organizations who are not kidding about their online reputation set the bar for the majority of different dispensaries around the local area. The public see when an organization reacts rapidly and handles issues viably. The more you connect with your clients and demonstrate to them that you give it a second thought, the more your business will flourish. That is why cannabis businesses need reputation management.