Social Media Influencers for Online Reputation Management

Due to the influx of social media influencers in recent times. There is a growing trend of companies taking advantage of these individuals as a marketing tool that their brand should seriously consider adopting. Influencer Marketing works by focusing advertisement to influential people in your brand’s industry rather than the target market as a whole. It involves taking the idea of an endorsement and placing it into a modern-day content-driven marketing campaign.

Social media influencers can be crucial to insights into your audience – in addition, a key component of brand monitoring. They can exemplify and have an effect on your typical target audience.

If your brand has the ability to harness a group of even micro-influencers for very little cost by utilizing brand monitoring tools to find them and track efforts, you have an entirely new way of testing out new content strategies or marketing campaigns.

An ideal way to find social media influencers to utilize for marketing is through brand tracking. Once set up you’ll be alerted of conversations surrounding the topics applicable in your brand. From there, monitor conversations and find those who drive the conversation, once you have a list reference who has the most significant number of followers. These are your micro-influencers, and who you can then contact to promote your service, product or brand in general.

Monitoring your brand is now turning into an important asset to excel the effectiveness of marketing campaigns, now not only because it offers better know-how of your target audience. It additionally influences the ideals what your business represents, as well as how you are perceived by the public.

It is an inexpensive way to drastically improve insight of what makes a successful advertising and marketing campaign, and stay ahead of the opposition as you continuously research what’s working – and what isn’t – in real-time.

What is brand monitoring

What is brand monitoring?

Brand monitoring is the process of monitoring various channels on the internet, platforms being monitored can include search engines, blogs, social media, dark web, forums and other forms of media in order to gain insight about an individual, the company, its products, brand, and anything connected. It is about monitoring the brand’s reputation and its reception by the general public, consumer base and targeted demographic. This unique SEO technique is done by per-programmed bots that scour the internet in search for mention of the brand.

Online reputation monitoring can track numerous key phrases, domains, hashtags, and notices of a particular client.

Contingent upon the client and what their objective is, observing its online reputation by monitoring can offer a wide range of insight to enable a brand to turn out to be increasingly effective. For instance, if a brand is especially questionable, because of negative reviews, comments, bad public relations or how it’s characterized by the public in general, it should monitor its brand to stay on top of what’s being said online, for remediation. Or on the other hand, if the organization has a large consumer base that it needs to socialize with, the organization should consider monitoring their mentions with the intentions of staying in the conversation of its consumers, this is not only great for customer service but also for PR.

Regardless of what your objective brand monitoring is extremely beneficial for market research – as it compiles large amounts of information and insights that are relevant to the specific topics and keywords bases around your brand. This will improve your marketing campaign strategies as you’ll be informed by consistent & reliable market research. With reputation monitoring you have the ability to monitor your own brands and gather advanced insights based on the performance of your social media channels. Due to the immense rate technologies have been advancing – Artificial intelligence and data visualization provides a clear understanding of how the content associated with your brand has reached its dedicated audience.

Why Cannabis Businesses Need Reputation Management

Why Cannabis Businesses Need Reputation Management

Cannabis and a surge of negative complaints

Reputation management is a significant errand for any private company with an online presence and that is doubly valid for independent ventures within the cannabis industry.

In addition to the fact that marijuana comes with its own negative connotation to some, with the legalization of cannabis through states in the United States and Canada there was a surge of individuals starting cannabis dispensaries & cultivation facilities without appropriately being able to manage their clients.

This prompted a surge of negative complaints about both consumer and regulation agencies regarding these pot organizations. Beating those difficulties requires a strategic plan which is why your cannabis businesses need reputation management.

Online Reputation Monitoring

As a marijuana dispensary, you are limited in the tools you can use for marketing, meaning social media and review sites are always an important part of your marketing strategy.

Cannabis businesses have to follow strict guidelines regarding there marketing practices and the ability for advertising, which really leaves a lot of weight on the need for many positive reviews.

When a bad review comes in, it needs to be addressed immediately, not a few days later when you finally get around to checking your page. That’s why marketing agencies offer reputation monitoring services to stay on top of what people are saying

At the point when an awful review of your services or product appears online, it should be tended to quickly (24 hours), not a couple of days after the fact when you have time to get around to it. That is the reason companies like True Said offer online reputation management.

Customer Satisfaction

Whether they leave a good review or a bad one, quickly responding to thank them for their feedback is a great place to start. If the review is bad, asking them to call and speak to a specific manager is a great way to show them that they will be taken care of and the situation will be corrected.

Regardless of whether your previous customers leave a decent review or comment on social media or an awful one, rapidly reacting to say thanks goes a long way. On the off chance that the review is terrible, requesting that you give them a call to address a particular issue they had is an extraordinary method to demonstrate to them that they will be dealt with and the circumstance will be remedied.

Setting the Standard

Organizations who are not kidding about their online reputation set the bar for the majority of different dispensaries around the local area. The public see when an organization reacts rapidly and handles issues viably. The more you connect with your clients and demonstrate to them that you give it a second thought, the more your business will flourish. That is why cannabis businesses need reputation management.

Importance of Amazon Product Reviews

Importance of Amazon Product Reviews

In today’s day in age, amazon product reviews over the world are influencing consumers buying decisions. With simple access to the Internet all over the planet and such a simple user interface, the market for Amazon has blasted to magnificent statures to becoming a powerhouse for online retail.

There are various parameters which could be attributed to the achievement and validity of the Amazon eCommerce platform. Nonetheless, one significant factor in lifting the notoriety of your business, are amazon product reviews.

Amazon product reviews are significant assets. Merchants underestimate the importance of Product Reviews for an Amazon store while paying more attention and being preoccupied with day to day responsibilities of being a business owner. Now, with our Amazon product review management keeping your customers engaged is easy!

One very important task for the Amazon store s to keep up its notoriety in the online market. Naturally, it requires a great deal of work to build a solid reputation. Product reviews help build loyalty and trust and lets the potential consumer know the product much more clearly and the aspects that differentiate it from the rest of the products elsewhere.

Positive Product Reviews help set up a good picture of the item which really perseveres. Product Reviews are an incredible method to associate with the shopper legitimately and know the subtleties of their item from the eyes of the buyer and make improvements.

Far too many retailers claim that their item is the best. Individuals are far more likely to purchase the items which have been suggested by hundreds of different customers.

With the assistance of Product Reviews, potential customers know precisely what they are purchasing, what they are being offered and what features they can anticipate from the item.

Obviously, the prompt advantage of Product Reviews is that they can make potential customers feel considerably more sure about their buying decision. The more positive reviews an item has, the more persuaded the purchaser will be in purchasing that item and trust in the possibility that they are settling on the correct choice.

Background Check Websites Are a Great Tool for Identity Thieves

Identity Thieves using Background Check Websites

Many identity thieves have been using background check websites as their weapon of choice.   They are pretty much able to buy large amounts of personal information on the sites, using the data as a foundation to open bank accounts in people’s names and decimate their character. Majority of these said schemes tend to lead to fraudulent loans being made across multiple financial organizations.

Getting their hands on enough personal information to take a target’s identity doesn’t really,  require a lot of intellectualism, sophisticated hacking skills or the ability to navigate the Dark Web. Online identity thieves just use services that provide personal information for sales leads, real estate transactions, and credit reports to steal, gathering details about their victim’s lives from provincial, state, and local records that are being sold by brokers like BeenVerified, Instant Checkmate, and TruthFinder.

Although these websites don’t supply individuals social security numbers, they still offer plenty of pieces for example mother’s maiden name, childhood address, college, previous jobs, awards, directories and so forth. The worst part is they are willing to sell to just about anyone with a few bucks and access to the internet.

Remaining gaps in the individual’s information can be pieced together by “phishing” additional information from a victim. This could very well be accomplished by sending a phony-but-convincing-looking email.

Only a decade ago it would take extensive time and hard work to gather all of these disparate data points, it is now all consolidated online via website platforms and is perfectly legal for anyone to access. The only way to protect yourself from this is to go one-by-one and opt-out of the dozens of background sites or have our online content removal team do it for you.

What’s also noteworthy is that syndicates regularly use “web databases” to filter their targets who have large home equity lines of credit. Giving them access to sensitive personal data like Social Security numbers and birth dates, which the thieves can then compile with information from other online databases.


Updated: Equifax to pay a settlement of $650M to $700M

Equifax is responsible for a payout as much as $700 million in a settlement after a huge number of individual’s were exploited by Identity Theft, including Canadians — was hacked back in 2017.

The Wall Street Journal announced that the credit checking organization is getting ready to pay the cash with an end goal to settle further examinations with the Consumer Financial Protection Bureau, the Federal Trade Commission and various state lawyers general, referring to anonymous individuals who “were aware about the issue.”

The New York Times, in the interim, announced that the organization would pay a sum closer to the amount of $650 million (USD).

Equifax was hit by this noteworthy hack in 2017 that uncovered the identity data of upwards of 143 million Americans and 8,000 Canadians. According to security firms, the hackers had infiltrated the information by exploiting an issue within the application. Ultimately it was a software flaw that developers hadn’t patched.

The hackers were able to dump individuals data, for example, individual’s birthdays, driver’s permit and Social Security numbers uncovered.

As a feature of the settlement, a reserve will be set up to remunerate individuals who had encountered issues to the breach, also including a call centre and feature in their website taking care of cases.

Canada’s privacy commissioner criticized the organization for having “poor security safeguards, storing personal information too long, inadequate consent procedures, a lack of accountability for Canadian’s information and limited protection measures offered to affected individuals after the breach.”

Tips to Protect your identity

Tips to Protect your identity

Identity theft is always a rough circumstance to find yourself in, by taking proactive measures to ensure your own data remains private, you can help keep identity theft from transpiring. Assume responsibility for your personal data by utilizing our identity tips.

  • Change your passwords frequently and create them using special characters, numbers and over 10 characters in length.
  • Stop posting individual data online, for example, your date of birth and postage information.
  • Ensure you review and comprehend the security settings on every single social medium you choose to use.
  • Disable “geo-following” on your smart devices before posting on social media.
  • Before you sell or discard your PC, telephone or tablet, ensure the hard drive is entirely wiped clean or have the hard drive or gadget crushed.
  • Consider setting up mention bots such as Google Alerts that inform you each time your name is used someplace on the web.
  • Stay away from shopping online and banking when utilizing open Wi-Fi as it may actually not be secure.
  • Before giving your credit card number or other money-related data to a business, ensure that it’s a protected site (ensure the URL starts with “https“).
  • After you check out from your online store of choice, ensure you sign out of the site and clear your program’s cookies and cache.
  • Ensure your PC’s is free of infection and other security threats to recognize malware are cutting-edge.
  • Try not to download applications or apps on your smartphone or tablet except if they’re from trusted application stores or libraries.
  • Realize that the Canadian government, financial establishments, and police will never email or content to request your passwords or PINs.
  • Never click on a post from a spam message, particularly when it guarantees prizes, prizes or any restrictive data.

What is a Digital Footprint?

What is a Digital Footprint?

When navigating through the internet using the two most popular search engines like or perhaps a search engine like and have you ever searched your own name? It’s valuable to see just how you showcase online to the world it’s also one way to discover what cybercriminals, potential employers, advertisers, and others can find out about you online.

This online data is known as your digital footprint, pieces that make up this information includes photos, videos, emails, phone numbers, publications, social media posts and comments, reviews, directories and much much more. Typically there are two types, information that you have purposely shared via platforms like  LinkedIn or Facebook. But other data, typically the kind you don’t really want public is passive, meaning it was posted without your knowledge.

Why it’s significant

It’s bad enough your digital footprint includes more than just information posted recently or let’s say within the year. The fact is, the content may date back a decade or more ago, including data from your high school, college, previous jobs and more. There is no escaping it, the information can last after death, with obituaries and death notices available online for cybercriminals to peruse, potentially stealing names, birth dates, hometowns, and other information for identity theft.

Reducing Your Digital Footprint

The good thing is, there are steps you can take to mitigate your digital footprint thus helping protect your privacy. Spend less time and share less information online—the fewer online platform you sign up for and the less you use social media, the less data is likely to end up online for the world to see.

If you can’t cope without using social media, you always have the option of making it private. It’s best practice to delete personal information such as your birthday, address, employment information, and even the names of family members, which could be used to guess answers to security questions or defame your character.


The initial step is to realize that you more likely than not have already had a digital footprint. Do a search of your name and see what comes up, that the steps to keep away from fraud and hold some level of security.

It can be hard to erase this data, you can try to approach each organization and make a request for the data to be removed, take the proactive step by signing up for Identity Theft Protection, or always feel free to contact one of our trusted security advisors to help.


A Doctor's Reputation Means Everything

A Doctor’s Reputation Means Everything: How to Protect Yours

What do your patients say about you?

A doctor’s reputation is all they have, for those who run their own practice, having a solid reputation implies business growth and effective medical services, however, there are always those who are going to criticize. Doctors need to search for approaches to develop their online reputations. This includes reputation protection, review management & reputation repair.

Think about some basic approaches to secure and improve the online reputation:

Stay On Top

Continuous observing of your practices online review platforms and social media is a must. A negative review quickly makes an effect, so the sooner you know about the issue, the better. Screen platforms like Vitals, Healthgrades, RateMDs and even Yelp for both positive and negative reviews and comments. At the point when a patient has a positive experience with your practice, request that they share their involvement with others by posting a review.

Respond to unhappy clients

Practices should react to negative reviews in a positive, way. When posting a reaction, make a point to maintain a strategic distance from any HIPAA infringement with respect to understanding patient protection.

You can contact the patient by means of telephone and attempt to determine the issue in the event that you know who they are, don’t send them an email. In the event that you can fix the issue, request that the patient remove the negative review or post another that is certain to neutralize it.

Try not to Be Afraid to Take Legal Action

On the off chance that the negative reviews are hostile or defamatory, do whatever is important to expel them regardless of whether it implies lawful activity.

Practices ought to have an arrangement set up should a hostile review emerge that incorporates procuring a legal advisor that spends significant time in Internet criticism cases.

Develop a Positive Internet Presence

Utilizing web-based social networking is one way a physician can fabricate a positive online presence. Make pages on all the standard high domain authority platforms and post to them regularly. You could post about advances in technology or exhibit the cutting edge innovation your practice uses.

Become the Neighbourhood Expert within Your Community.

A doctor’s reputation is all they have, particularly when building their business at the start. One misused issue, regardless of whether genuine or not, can take a very long time to fix. Remaining proactive about notoriety the executives is simply keen business. Speak to one of our reputation experts to learn more about how our reputation protection for physicians can give you peace of mind.

True Said

Importance of a Hotel’s Online Reputation

Having a vast amount of online reviews should be the utmost Importance of a hotel’s online reputation, for your hotel can either be a source of motivation for consumers or ultimately end up hurting your business. Due to the transparency of the internet, we now live in an era where everybody who has an opinion about an item or service has the ability to easily post a review and comment via web-based networking media channels, this includes: Google my Business, Yelp, Trip Advisor and just to name a few. It’s pretty typical for potential guests to surf the web for hotel reviews before following through with the booking. For those working in the hospitality business, visitors leaving positive and negative reviews on the web will directly correlate to hotels direct income.

Your hotel’s online reputation holds gigantic worth and must be a piece of your marketing plan.

Travelers checking a hotel or resorts reviews aren’t always looking to get a make or break answer as to whether or not they should book. but to get a more extensive view of the accommodations from the consumer’s point of view. The new-age traveler is savvy enough to comprehend what others are mentioning about the trip before affirming the booking status. Frequently, reviews for past visitors will in general impact the psyches of the potential customer. Which is the reason, a one-star rating or a 5-star rating on a presumed stage regularly directs the sort of income generated.


For what reason should your hotels online reputation matter?

  • Online travel sales to US residents grew by 7%, totalling $277 billion, in 2015
  • The travel industry is creating more mobile-friendly platforms and adapting to the lifestyle of consumers.
  • Hotels are working on strategies to entice more online bookings, including loyalty programs.
  • Online travel sales for US residents is expected to reach $344 billion by 2020, with $108 billion of this coming from mobile transactions.

What your previous visitors state about your location as content, photographs, videos, and social media is the sort of substance that will affect the purchase decisions of the potential travelers.